엔터테인먼트 퓨전 그룹(EFG)은 마케팅, 전략, 문화 및 혁신을 통해 브랜드 성장을 지원하는 전문 마케팅 컨설팅 회사들의 집합체이자 비상장 지주 회사입니다 .
엔터테인먼트 마케팅 및 글로벌 확장부터 문화 사업 및 신기술에 이르기까지, 당사의 포트폴리오 기업들은 독립적으로 또는 협력하여 기업들이 미래에 대비하고, 연결성을 유지하며, 경쟁력을 갖출 수 있도록 지원하는 솔루션을 제공합니다.
"마케팅은 변화하고, 기술은 발전하며, 문화는 변합니다. 트렌드는 왔다가 사라지지만, 진정으로 오래가는 것은 관련성입니다."
— 피터 필립 윙소, 엔터테인먼트 퓨전 그룹 공동 창립자
Our Story
From Agency to Holding Company
Founded in 2002, Entertainment Fusion Group (EFG) began as a pioneering entertainment marketing agency, helping brands become culturally relevant through celebrity partnerships, experiential campaigns, and integrated marketing. As the business grew, EFG expanded to offices in Los Angeles, New York, Miami, Hong Kong, and Manila, supporting brands and partners across North America and Asia.
As our work evolved, so did our role. We were increasingly brought in as strategic partners, helping founders, investors, and emerging companies build relevance, accelerate growth, and scale their businesses. Through its founders, EFG helped build companies including ad.ly, Tinder, Payra, and Flip, while also supporting the growth of brands such as Bravo, MTV, EA Sports, Capcom, Tanqueray, DeLeón, Away, Casper, and many others.
Following the sale of its original agency business in 2020, EFG evolved into a private holding company—a portfolio of specialized businesses united by a shared purpose:
Building Relevance. Creating Opportunity. Investing in What's Next.
Our Portfolio
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8 Commas
Exploring What's Next
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adinfluent
Turning Audiences into Advocates.
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The Brand Kartel. Tailored on 5th & Beverly
