As a pioneer in the celebrity micro-endorsement space, EFG + ADinfluent has gained a reputation as the industry leader in Public Relations and Entertainment Marketing with our out-of-the-box thinking and results-oriented solutions driven by the ability to build relationships between clients, media and target audiences.
Founded in 2002, EFG is composed of an all-star team of savvy, proactive public relations, marketing and social media professionals who have established long-standing, successful relationships with editors and producers at major media outlets.
EFG has connected celebrities with brands for micro procurement campaigns since its inception and has built a reputation for its vast connections both in the United States and internationally with today's largest and best known celebrities, companies and brands.
At, EFG, we don’t only consider ourselves as your agency, but strive to be a strategic partner and invaluable member of your team. In the PR and Marketing worlds, bigger isn’t better; Better is Better! That is why our award-winning services are always customized to match our clients’ particular needs.
“As a group of seasoned operators we are capable of taking you through the full CMO growth loop.”
Media and entertainment are at the forefront of what drives popular culture. We develop consumer activations and communications centered on core values that connect audiences with a brand or celebrity.
We create marketing solutions for our clients that build positive brand experiences that make consumers engaged throughout their journey to loyalty.
We adapt our storytelling approach to ensure content works across all media types: owned, earned and paid for both traditional outlets and social platforms.
Brand Communications & Strategy
Inﬂuencer Marketing & Outreach
Sponsorships & Partnerships
Product Launches & Integration
Event Production & Management
We are adept at developing influencer programs, creating branded content, activating sponsorships, building strategic brand-celebrity partnerships, and managing high-profile media events.
“In life, it doesn’t matter what you say,
what matters is what people hear.”
– PPW, co-founder of EFG and Ad.Ly
- It is our job to make people hear and understand your message; to believe in your brand, and for this, we activate armies of editors, writers, influencers, celebrities and local social leaders.
We believe that the second most important thing in building a successful brand besides color palettes, style guides, logos, filters, and slogans are content and ultimately, overall messaging.
But simply creating content is just half the story. In order to be effective, content must be consumed by the target audience, it is our job to make people consume, understand and listen to your message, and most importantly believe it to be organic and authentic.
People are not into ads. According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines.
Bottom line: editorial, informational & entertaining content works best.
Every piece of content is different, with its own purpose, style and message. It is our job to help you craft and disseminate this content and to help drive your messaging to your audience in order to engage with your brand.
We truly believe that brands must interact with their audiences in organic and authentic new ways in order to remain relevant and that every engagement is an opportunity to expand on a positive brand experiences that keeps consumers engaged in their journey and loyalty.
We inﬂuence the way people believe.
#Believe #EFGPR #ADinfluent
CASE STUDY: TECH
While launching Tinder, EFG was faced with the challenge of removing the stigma associated with online dating. EFG distinguished Tinder as the revolutionary leader in modern dating applications by introducing the app to media in the consumer, business and tech arenas. EFG also successfully positioned the co-founders, Sean Rad and Justin Mateen, as young entrepreneurs that changed the game in online dating apps in top tier entrepreneur and business trade media outlets. EFG’s efforts resulted in maximizing awareness of the app to media and inﬂuencers, ultimately increasing Tinder’s user base by 750% in the ﬁrst month alone. In 2016, Tinder was named the number one lifestyle app of all time by distinguished tech trade outlet, Mashable.
ADinfluent, connects your brand with Influencers and helps you start the conversation
Social Media has made the power of influencers greater than ever!
We help promote and start conversations with your target audience in the online and social media space via our celebrities, influencers, bloggers, and trendsetters; we help create authentic, compelling copy that these publishers deliver to their fans.
We mobilize armies of influencers, bloggers and trendsetters; by educating them and giving them interesting branded content to share, we shape the conversation, never force it. The resulting posts, content and chatter is natural, organic and persuasive - and the reach of influencers means the impact is huge.
ADinfluent was developed by a group of visionaries in conjunction with Entertainment Fusion Group (EFG) the industry leader and pioneers in the celebrity micro-procurement space, and is headquartered in the middle of the celebrity hustle and bustle of Los Angeles.