Entertainment Fusion Group (EFG) is a private holding company bringing together a portfolio of specialized companies dedicated to helping brands build relevance through marketing, strategy, culture, and innovation.
From entertainment marketing and global expansion to cultural initiatives and emerging technologies, our portfolio companies operate independently while collaborating across the group to create solutions that keep brands relevant, connected, and prepared for what's next.
"Marketing changes. Technology evolves. Culture shifts. Trends come and go; relevance is what lasts."
— Peter Philipp Wingsoe, Co-Founder, Entertainment Fusion Group
From Agency to Holding Company
Founded in 2002, Entertainment Fusion Group (EFG) began as a pioneering entertainment marketing agency, helping brands become culturally relevant through celebrity partnerships, experiential campaigns, and integrated marketing. As the business grew, EFG expanded to offices in Los Angeles, New York, Miami, Hong Kong, and Manila, supporting brands and partners across North America and Asia.
AAs our work evolved, so did our role. We were increasingly brought in as strategic partners, helping founders, investors, and emerging companies build relevance, accelerate growth, and scale their businesses. Through its founders, EFG pioneered the micro-endorsement space and helped build companies including ad.ly, Tinder, Payra, and Flip; served as investment partners in ventures spanning social platforms, digital finance, and consumer brands, including Kumu, Kalibrr, Float, VMoney, JUUL, Backdrop, and KOIO; and supported the growth of brands such as Bravo, MTV, EA Sports, Capcom, Tanqueray, DeLeón, Away, Casper, and many others.
Following the sale of its original agency business in 2020, EFG evolved into a private holding company—a portfolio of specialized businesses united by a shared purpose.
Building Relevance. Creating Opportunity. Investing in What's Next.
