As a pioneer in the celebrity
micro-endorsement space, EFG has gained a reputation as the industry leader in Public Relations and Entertainment Marketing with our out-of-the-box thinking and results oriented solutions driven by the ability to build relationships between and among clients, media and target audiences.
Founded in 2002, EFG is composed of an all-star team of savvy, proactive public relations, marketing and social media professionals who have established long-standing, successful relationships with editors and producers at major media outlets.
We don’t only consider ourselves as your agency, but strive to be a strategic partner and invaluable member of your team. In the PR and Marketing worlds, bigger isn’t better; Better is Better! That is why our award-winning services are always customized to match our clients’ particular needs.
Brand Communications & Strategy
Inﬂuencer Marketing & Outreach
Sponsorships & Partnerships
Product Launches & Integration
Event Production & Management
CASE STUDY: TECH
While launching Tinder, EFG was faced with the challenge of removing the stigma associated with online dating. EFG distinguished Tinder as the revolutionary leader in modern dating applications by introducing the app to media in the consumer, business and tech arenas. EFG also successfully positioned the co-founders, Sean Rad and Justin Mateen, as young entrepreneurs that changed the game in online dating apps in top tier entrepreneur and business trade media outlets. EFG’s efforts resulted in maximizing awareness of the app to media and inﬂuencers, ultimately increasing Tinder’s user base by 750% in the ﬁrst month alone. In 2016, Tinder was named the number one lifestyle app of all time by distinguished tech trade outlet, Mashable.
“In life, it doesn’t matter what you say. It only matters what people believe in.”
–PPW, founder of EFG and Ad.Ly
It is our job to make people believe. We activate armies of editors, writers, inﬂuencers, digital superstars and local social leaders. We start conversations by educating our inﬂuencers and giving them interesting branded content to share; we shape the conversation, never force it. The resulting stories, content and chatter is natural, organic and persuasive—and the reach of inﬂuencers means the impact is huge.
We inﬂuence the way people believe.