CASE STUDY: TECH
In 2012, while launching Tinder, EFG was faced with the challenge of removing the stigma associated with online dating. EFG distinguished Tinder as the revolutionary leader in modern dating applications by introducing the app to media in the consumer, business and tech arenas. EFG also successfully positioned the co-founders, Sean Rad and Justin Mateen, as young entrepreneurs that changed the game in online dating apps in top tier entrepreneur and business trade media outlets. EFG’s efforts resulted in maximizing awareness of the app to media and inﬂuencers, ultimately increasing Tinder’s user base by 750% in the ﬁrst month alone. In 2016, Tinder was named the number one lifestyle app of all time by distinguished tech trade outlet, Mashable.