We activate armies of editors, writers, influencers,
digital superstars and local social leaders.
We start conversations by educating our influencers,
and giving them interesting branded content to share;
we shape the conversation, never force it. The resulting
stories, content and chatter is natural, organic and
persuasive - and the reach of influencers means the
impact is huge.
CONSUMER LIFESTYLE PR
When it came time for the world's purest and finest tequila on the
market to choose a PR Agency of Record, it made complete
sense that DeLeón Tequila chose EFG. With EFG's unparalleled
reputation and reach with trade magazines, consumer and lifestyle
press, we have given the DeLeón Tequila brand the spotlight it
deserves. This one of a kind tequila is not only the best tasting
tequila on the planet, but also the most beautiful. The gorgeous
bottle speaks volumes and so does EFG's work that has propelled
the brand to the top where it belongs.
DIGITAL ADVERTISING CAMPAIGN
Loved in New York. David Yurman wanted to extend their launch
strategy of their newsest location in Manhattan into the digital space.
QR codes were placed on all billboards and posting that were placed
throughtout New York City. The users scanned the code in order to be
directed to the landing site where they could watch DY video feeds,
click for locations and access all DY social networks.
EFG successfully launched the Sydney Evan brand as the
fine-meets-fashion jewelry collection by highlighting key designs and
trends within the collection to the media, stylists, VIPs, tastemakers,
retailers and consumers. EFG strategically aligned the collection with
various media outlets and celebrities to showcase the wide range of
designs available and styling options - from edgy layered looks to
feminine personal pieces. Media mentions include Elle, Lucky, Vogue,
W, Instyle, Cosmopolitan, Allure, Marie Claire, Glamour, Town &
Country and the brand is consistently worn by Emma Stone, Zoe
Saldana, Kelly Ripa, Sofia Vergara, Diane Kruger, Gwyneth Paltrow,
Jennifer Lopez, Bar Rafaeli, Brooklyn Decker, Lea Michele, Minka
Kelly, Demi Moore, Faith Hill, Kim Kardashian, Mila Kunis, Sarah
Jessica Parker and Rihanna.
CREATIVE ADVERTISING CAMPAIGN
After our successful launch of Cult of individuality in 2009 and
the continuation of being the brand's PR Agency of Record,
Cult came back to EFG for much more. This time around, the brand
needed our agency to get them to that next level and chose to
activate our creative team to conceptualize the company's first
ever advertising campaign. Since Cult had never done an ad campaign
before, EFG came up with the genius idea to start with the number
that is always first: "1." The first campaign initiated its run in
2011 with the "More Ones Less Toos" concept, and the #1Cult Campaign.
This proved to be highly lauded by the fashion industry and beyond
and EFG is currently working on the brand's 2012 concept:
"It Only Takes One" and getting ready for the 2013 campaign concept.
EFG successfully re-launched the glo•minerals mineral makeup
collection by repositioning the brand once known only as scientific
makeup to a fashion-forward mineral makeup collection with
on-trend colors offering anti-oxident rich formulations that assist in
the protection and correction of the skin. glo•minerals has garnered
coverage in top national and regonal print, broadcast and online
outlets including Allure, Elle, Real Simple, People, Life & Style,
InStyle, The Today Show, Kathie Lee & Hoda, AOL/Huffington Post,
RealBeauty and DailyMakeover. glo•minerals has become the makeup
of choice for top makeup artists and on-air personalities as well as
Hollywood's A-list celebrities on and off the screen who won't leave
home without it. Such fans include The Today Show Hosts, Former
NFL star and TV Comentator Terry Bradshaw, television
correspondent Bobbi Thomas, Sofia Vergara, Angelina Jolie, Blake
Lively, Cameron Diaz, Hillary Duff, Derek Jeter, Eva Mendes, Gwenyth
Paltrow, Halle Berry, Jamie Lynn Sigler, Kate Hudson, Leighton
Meester, Marlee Matlin, Minka Kelly, Nick Lachey, Olivia Palermo,
Sandra Bullock, Alan Cummings, Morena Baccarin, The Pussycat Dolls,
Dance, Dance, Dance! After our client Ubisoft announced earlier
this year that the Just Dance series has sold 25 million units
worldwide, everyone at EFG was both extremely proud and extremely
excited that we helped launch all three games. But when we were
charged with launching Just Dance 4, we asked ourselves,
"How do we launch bigger and better than what we have done
in the last 3 years?" The answer was simple: More Celebs,
more press and more dancing, of course! EFG's event for JD4
was a HUGE success and the launch of Just Dance 4 is breaking
records already and will continue to do so. The Just Dance series
has become the best selling dance game of all time. We would like
to think that EFG's launch parties, celebrity relations, event
press had a lot to do with it. Can we do dance off now?
APP MARKETING AND PR
With millions of new applications entering the market on a daily basis, EFG launched Tinder with a strategic PR campaign in order for the app to stand out amongst its competitors. Tinder is the first dating application of its kind as it uses one's Facebook profile in order to emulate dating in the real world. The app analyzes users' social graph to intelligently match potential candidates that are most likely to be compatible based on geographical location, number of mutual friends and amount of common interests.
EFG distinguished Tinder as the revolutionary leader in modern dating applications by introducing the app to media in the consumer, lifestyle, and tech arenas. EFG also successfully positions the co-founders, Justin Mateen and Sean Rad, in top tier entrepreneur and business trade media outlets. EFG's efforts resulted in maximizing awareness of the app to media and influencers, thus also increasing Tinder's user base by 500% in the first month alone, and continues to increase these numbers on a monthly basis.
G by GUESS was looking for an in-store activation using mobile and
social media. EFG created an activation, which urged men and
women to check-in at any of the G by GUESS store locations to
redeem a special offer. The users checked in via Facebook Places or
Foursquare to unlock a coupon and drive their store ranking to first
place in the Urban Jungle Leaderboard. Users who checked-in
receved a coupon for $5 off or 10% off their purchase that day.
There were over 35,000 check-ins during the promotion period at 56
stores. The winning store redeemed more than 1,500 coupons during
the promotion. Facebook received over 5,000 new likes during the
When you are one of the most-recognizable faces on primetime television,
strategic branding is everything. Throw on top of that a breaking vocal career and
an iconic look, and a cohesive branding campaign becomes all the more
instrumental to the rise (and often unfortunately, fall) of an artist. Accurately
deemed a "triple threat," Mark Salling (Glee, Universal/Fontana Recording Artist)
has consistently been featured in publications in line with his vision, while
landing branded campaigns that continue to perpetuate the "Mark Salling" brand.
Masculine, high-fashion and gritty, his press placements include GQ, Vogue,
Vanity Fair and Paper, while his endorsements engage the masses with
partnerships from Wrigley and Samsung, to Guess, Inc. and Express - where
fans can dress like GQ model at the price of a Glee DVD. Rising stars and
established figures alike need veteran teams who can bridge together the various
components of an artist's brand, and lucky for them, EFG has built a reputation
as one of the best in the business for branded talent publicity.
CELEBRITY SEEDING/FASHION PR
EFG has successfully aligned DL1961 Premium
Denim - the brand that redefines what it means to
have the perfect pair of jeans with the largest and
most extensive denim collection manufactured
with XFIT LYCRA© - with trendsetting celebrities
including Rihanna, Kim Kardashian, Halle Berry,
Selena Gomez, Fergie, Miranda Kerr, Blake Lively,
Nicky Hilton, Courtney Cox, Emilly Blunt, Stacy
Keibler, Gabrielle Union, Katherine Heigl, Kelly
Rutherford, Vanessa Hudgens and Emma Roberts.
A Hong Kong based client who had recently acquired a stake
in a distiller was looking to create an entirely new kind of
brand. With no history or existing identity, EFG was
commissioned to create the entire brand identity from crafting
the story behind the brand to creating the logo, the bottle, the
packaging and the launch strategy. Given little to no direction,
the EFG team set out to create the story that would become a
successful design model and the start of a new beginning. We
pride ourselves on providing excellent design to the client that
allowed themselves to stand above the competition.
TECH MARKETING AND PR CONSULTING
The original founder approached EFG 18 months ago with an idea to make a change. Over the next 18 months EFG advised and helped shape the company that is now Kalibrr. Kalibrr is an online learning center that gets you a job. Kalibrr's goal is to close the global skills gap that has created millions of educated underemployed and unemployed people.
They partner with companies to reverse engineer a job description into a series of skills you need to have and tasks you need to be able to do. This becomes the curriculum a user learns and tests against to qualify (instead of applying) for a job. For users, the service is absolutely free. Once a user qualifies for a job, they refer that candidate to one of their partner companies. Their first market is the Philippine BPO industry, which is dominated by MNCs like Accenture and IBM. Kalibrr recently got accepted to the prestigious Y-Combinator program headed by Paul Graham.
NON-PROFIT EVENT PR
EFG was hired to execute the Family Equality Council's annual awards dinner in LA, which honors notables in the world of arts, entertainment, politics, and the lesbian,
gay, bisexual, and transgender (LGBT) community for their efforts to advance equality for all families. EFG handled press invites, red carpet arrivals, provided staffing, booked in-house photographer and facilitated all photo opportunities and press interviews.
Following the event, EFG saturated the media with post event press. The event was featured in several news stories and photo galleries across both print and online platforms. Following the success of FEC's LA awards dinner, EFG was hired to execute FEC's red carpet event in New York - the annual "Night At The Pier" event. EFG successfully executed both events securing a total of a billion media impressions combined for both events.
After a HUGE success with LG MALIBU the previous year, LG
decided to continue the idea of creating a destination that
highlighted the brand in a unique way and thus LG VILLA CABO was
born. Only a 2 hour flight from Los Angeles, Cabo San Lucas Mexico
was the backdrop of the Villa where celebrities and press could
experience LG products up close and personal such as their phones,
washers and dryers and refrigerators. We all know getting A list
celebrities and press taking a trip is not necessarily easy so EFG was
once again tasked with making sure that the LG Villa Cabo was
experienced by the likes of Channing Tatum to Ryan Seacrest and
photos were seen in People magazine to Entertainment Tonight.
CELEBRITY ON-BOARDING AND LAUNCH STRATEGY
Ad.ly approached EFG in 2009 when it was just an idea that was starting to take form. EFG spent 12 months developing and fine-tuning the concept with the ad.ly partners and venture capital firms to create the largest and most recognized in-stream advertising platform that matches top-tier Twitter publishers with high profile brands. Getting celebrities and brands involved was a constant struggle and cried out the story of what came first, the chicken or the egg.
As this was a brand new arena for both brands and celebrities alike, managers and agents needed to be educated about the process and the opportunities. EFG developed an outreach program that secured high-profile influencers and celebrities and successfully signed up the top 50 celebrities on ad.ly with many of them having 1 million+ followers, far exceeding the nearest competitor.
Founded in 2001, EFG is headquartered in Los Angeles with east coast offices in New York City and activities that extend throughout the country including San Francisco, Chicago, Miami, Las Vegas, Hawaii, as well as international offices in Hong Kong and Manila.
Our staff is composed of an all-star team of savvy, proactive public relations, marketing and social media professionals who have established long standing, successful relationships with editors, producers, writers and reporters across ALL media outlets and platforms.
We don't only consider ourselves as your agency, but strive to be a strategic partner and invaluable member of your team. In the PR and marketing world, bigger isn't better; Better is Better! That is why our award-winning services are always customized to our client's particular needs.
"It is an absolute joy to work with the girls at EFG - they are dedicated, organized and true fashion professionals. Not only do they take the time to get to know my clients personal sense of style and offer appropriate and exclusive items, but they match my enthusiasm for great style with each and every pull."
- Deb Waknin, Celebrity Stylist
"I love working with EFG Public Relations because they are so amazing at what they do. They are always one step ahead, sending me relevant and creative fashion trend pitches for all their clients and are constantly keeping me in the loop of their celebrity fans. Any time I make a sample request, I get a great variety and in lightning speed, which is so important for a weekly magazine that is always on tight deadlines. They are a great team to work with, are really helpful and ultimately make my job easier."
- Suzanne Marchese, Senior Fashion Editor US Weekly Magazine
"A huge part of my job is to work hand-in-hand with PR agencies, and EFG has consistently been one of the most professional and helpful that I've had the pleasure to deal with. They know exactly what they're doing, and do it in the friendliest way possible without sacrificing any edge for their clients."
- Ben Robinson, Senior Editor Thrillist
"EFGPR is a stellar agency. Their team is creative and energetic in their approach. The company launched our brand in the US and with the celebrity buzz/lifestyle/trade coverage, the agency surpassed our expectations. It's evident, they care about our brand. Great team to work with!"
- Cat Bingue, National Sales Director, VnC Cocktails
"The EFG team is great-and easy-to work with. They are responsive, persistent without being pestering, and enthusiastic. And personable!"
- Megan O'Neil, Associate Beauty Editor at Lucky Magazine
"Working with Janice and her EFG press team has always been a most professional, responsible, and pleasant experience. They deliver what they promise - no mean feat!! I endorse the company whole-heartedly."
- Claudia Cagan , Senior Segment Producer E! News
"It's always a pleasure working with the EFGPR team. Their timeliness in response, eagerness to get the job done and overall enthusiasm for their clients are always an added - and much appreciated bonus."
-Jennifer Garcia, PEOPLE Magazine, Senior Writer
consumer lifestyle, fashion & beauty, corporate, events, talent, buzz and media training
brand integration, product placement, strategic partnerships, integrated marketing and consumer facing marketing
talent procurement, celebrity relations & outreach, celebrity endorsement and influencer seeding
event creation, event marketing, event sponsorships, product launches and product integration
brand creation & identity, creative design, content creation, traditional and online advertising, social media marketing and mobile marketing
The EFG team is committed to working hard and applying our strategic thinking, creative and media relations skills to help achieve our client's goals. Our staff is composed of an all-star team of savvy, proactive public relations, marketing and social media professionals who have established long standing, successful relationships with editors and producers at major media outlets worldwide. The current market in PR is one that changes rapidly and staying ahead of the curve is imperative, which is why EFG's forward thinking approach and strategic relationships provide a competitive edge and allow us to anticipate trends to help maximize the success of our clients campaigns.
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